Brand research

To identify and create the compelling story behind your brand, we get to know:

You – We meet your people, research your company, and review relevant materials to become familiar with your business.

Your customers – We identify your target audiences, interview important customers, and come to a full understanding of who your business serves.

Your competitors – We dig deep into the competitive landscape to get a solid understanding of who you’re up against.

Brand positioning

By honing in on what makes you you, we discover:

The unique insight that sets your company apart and the overarching benefit that you offer to customers

The proof points to back up your brand promise

The “I-want-to-be-part-of-that” benefits of choosing your brand

Brand messaging

And remember, a story is only as good as the way it’s told. We help you:

Craft your story, then spin that yarn consistently with clear, concise messaging

Effectively expresses your brand – to the right people, every time.