Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Services

Demand Gen,
Events, Campaigns,
& Experiences

Transform ideas into B2B activation

OEM Campaign
A Live Webinar
A Non-profit Rebrand

Capabilities

B2B buyers want more than noise. Give them meaning.

Demand doesn’t happen by accident—it’s built. Carefully, creatively, and intentionally. Starting with your brand at its best, we craft purposeful, emotional experiences that activate your story across touchpoints, building momentum that turns prospects into passionate advocates.

Brand-fueled demand

Every creative concept, message, and media plan is grounded in your brand’s unique story—so your demand strategy feels intentional, aligned, and memorable.

Campaigns with staying power

You need value long after launch day. From product launches to ABM plays, we help B2B brands create multi-channel campaigns that engage and convert over time.

Experiences that connect

Your brand becomes unforgettable through tailored in-person activations and high-touch virtual events that resonate—before, during, and long after the experience.

Outbound that feels human

Targeted outbound strategies—from personalized outreach to social engagement—help you start meaningful conversations that don’t feel like a pitch.

Approach

Demand isn’t a single campaign. It’s a conversation.

We help B2B businesses start—and sustain—that conversation. Using a proven framework, you can bring your brand story to life in ways that are personal, relevant, and unforgettable. 

01 Start with strategy

Get to the heart of your brand and business, aligning marketing efforts with sales objectives to define your audience, message, and market approach.  

What we can do for you:

02 Ignite awareness

Attract the right leads and make them lean in with authentic stories, high-value content, and beautifully differentiated creative.

What we can do for you:

03 Bring it to market

Get coordinated campaigns that deliver consistency and measurable performance—with powerful messaging across every channel.

What we can do for you:

04 Drive growth

Stay agile with real-time data and brand insights that strengthen audience connection and fuel ongoing demand.

What we can do for you:

See our work

Leading the charge toward more sustainable innovation

Leading the charge toward more sustainable innovation

BrandingChange ManagementDemand & CampaignsVideo & Photo
Empowering scientific advancements with OEM campaign for biotech leader

Empowering scientific advancements with OEM campaign for biotech leader

Demand & CampaignsDigital & Web
Back to business and play: Simplifying COVID-19 testing with ReadyCheckGo

Back to business and play: Simplifying COVID-19 testing with ReadyCheckGo

Content DevelopmentDemand & Campaigns

Your audacious plans are 
worthy of creative solutions 
from proven experts. Let’s chat!