Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.


Fearless creativity starts with integrated services

Got multiple stops on your strategic roadmap? Don’t want to get a different car for each leg of the journey? Our comprehensive service offerings mean you’ve got an agile, creativity-elevating partner who can help you get to where you want to go. Without the delays, headaches, and stop-and-go traffic.

Elevate your brand

Brand Strategy & Development

Your brand is more than a logo. It’s a story. One that should be clear to your audience, no matter where they are in the sales funnel. Bonfire Effect can help you create a brand narrative that empowers your audience, earns trust, and creates brand loyalists.

  • Rival & Audience Analysis
  • Interviews, Focus Groups, Surveys
  • Brand Positioning & Architecture
  • Brand Naming & Tagline
  • Brand & Product Messaging
  • Brand Personality, Voice, Tone
  • Mission, Vision, Values
  • Logo & Visual Identity
  • Web UI & Atomic Design Systems
  • Packaging & Labeling
  • Brand Collateral & Templates
  • Brand & Style Guidelines
Poudre Case Study
Brother USA
Mission Advancement
Bike Sports
Dementia Together

Drive your demand

Demand Generation & Campaigns

Your brand is only effective if it inspires action. By deliberately driving demand for your brand at each relationship touchpoint, we create intentional interactions throughout the customer journey.

  • New Product Launch
  • Outbound Marketing, Demand & Lead Generation
  • Inbound & Marketing Automation
  • Personalization & Account-Based Marketing (ABM)
  • High-value Content Cycles
  • Change Management & Employee Engagement
  • Event Planning & Coverage
  • Booth & Activation Design
  • Traffic Builders & Giveaways
  • Pre-show Promotion & Post-show Nurture
  • Virtual Events & Webinars
  • User Journey & Content Mapping
  • Landing Page Development & Optimization
  • Conversion Rate Optimization (CRO) Strategy
  • SEM, PPC, Email, Social, & Display
TFS - OEM Campaign
Brother NRF
TFS - Rock the clone
Sola Book now
Gatewat Cloning
Fully Booked
Meet Booked
VIP Trip

Enliven Your Content

Content Creation

Content may be king, but the king needs a strategy. We can help you tell compelling stories across various channels, using data-driven decisions on when, how, and what to create with purpose and efficiency.
  • Life Cycle Management
  • Analytics & Optimization
  • Persona Development
  • Content Gap Analysis
  • Articles, Blogs, & Insights
  • Infographics & Data Visualization
  • eBooks, White Papers, & Case Studies
  • Social Media Content
  • Webinars & Podcasts
  • Product & Lifestyle Photography
  • Animation & Motion Graphics
  • Commercial & Corporate Live Action
HRE Primera
TFS MolBio
Ace Interpreter
Clone Crafter
Zerto Video
Brother Manufacturing and Labeling


Change Management

Traditional change management approaches fall flat. That’s why our approach to change starts with foundational principles and fosters deeper connection through storytelling, interactive employee journeys, and compelling change campaigns.
  • Change Campaigns
  • Storytelling
  • Employee Journey Mapping
  • Culture
  • Leadership
  • Mergers & Acquisitions
  • Systems & Tools
  • Process & Workflow
  • Performance & Sustainability
Brother MARS
Brother code of conduct
Greener by Design

Revolutionize your future

Transformation Services

Transformation moves your business forward. Bonfire Effect can take your holistic vision for migrations and modernizations, and break it down into manageable chunks—and then project manage the heck out of it to organize, optimize, and operationalize your audacious plans.

  • System & Tool Optimization
  • Process Improvement
  • AI & Modeling
  • Data Management & Migration
  • Platform Configuration & Performance
  • Function & Initiative Consulting
  • Analytics-to-intelligence
  • Project & Program Management
  • UX & Information Architecture
  • UI & Design Systems
  • User Stories & Journey Mapping
  • Front-end & Back-end Development
  • Integration & API Development
  • Deployment, Training, Maintenance, & Optimization
Village Medical
Brother website
Heavy Ed Brand
Cloud EQ Brand
AFM Virtual Visits

Your audacious plans are
worthy of creative solutions from proven experts. Let’s chat!