Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Services

Content creation

Strategic content for
modern B2B brands

HPE Synergy
Leveling up molecular biology
HPE Nimble Storage
Hiking Infographic Design

Capabilities

Content that builds credibility and drives business impact.

In B2B, good stories aren’t enough. You need content that works for your business—that’s smart, strategic, and scalable. We combine human-centered storytelling with deep industry insight and clarity to craft content that connects. Whether it’s an eBook or a full-funnel campaign, our work doesn’t just inform—it engages, inspires, and builds lasting trust.

Content strategy

Content creation

Copywriting

Content management

Analytics & reporting

Approach

How we turn B2B stories into strategic content

01 Recognizable characters

Bring your target audience front and center—making them the main characters in your content narrative.

What we can do for you:

02 A strategic plotline

Get tailored content plans—ones that align with your vision, objectives, audience insights, and market trends.

What we can do for you:

03 Emotional connection

Engage the hearts, minds, and senses of your audience through thoughtful copywriting and design. 

What we can do for you:

04 A clear purpose

Identify your purpose and convey it clearly. Then, count on our rich data and insights to continually refine that purpose and keep your content fresh.

What we can do for you:

See our work

Building A Unified Identity for Diverse Business Resource Groups

Branding Content Development Demand & Campaigns Digital & Web
Thermo Fisher Scientific

Personality quiz activates campaign re-launch

Content Development Demand & Campaigns

Your audacious plans are 
worthy of creative solutions 
from proven experts. Let’s chat!