Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Bonfire Effect merges with sister company, Bonfire Ignite

Read time 4 min
Introducing a new kind of agency in the B2B enterprise space.
Bonfire Effect merges

Want to chat?

Bonfire Effect has merged with our sister company, Bonfire Ignite. The combining of the two Bonfires has us extra stoked, and not just because of the pun potential.

In today’s ever-evolving business landscape, companies face the challenge of navigating through complex needs across various domains. From branding to technology, the demand for comprehensive solutions is greater than ever before.

  • 75% of business executives have done work on their brand identity since 2020 (Hanover Research, 2024)
  • 91% of businesses are engaged in some form of digital initiative (Gartner, 2023)
  • 73% of B2B marketers use content marketing as part of their overall marketing strategy (CMI, 2024)
  • 75% of leaders expect to multiply their major change initiatives over the next three years (Gartner, 2024)
Bonfire Effect merges

And most brands are involved in these endeavors simultaneously. That’s where we come in.

The timing of our merger is not accidental. Our clients need integrated services. While accomplishing one of the given initiatives listed above is impressive, consider the outcome if all were interconnected. Planned with intentionality. United by a common vision, across multiple timelines. And executed with the help of a single outside vendor.

Many of you may not have known that Bonfire Effect had a sister company. Bonfire Ignite launched in 2020, focused on delivering excellence in enterprise digital transformation, change management, and strategic professional services. By consolidating these services and solutions under Bonfire Effect, we can provide distinctive solutions tailored to our customers’ needs and unparalleled in the marketplace.

I’m a current Bonfire Effect client. What does this mean for me?

Aside from the surge in fire-related wordplay? Our merger preserves the trusted relationships and quality service for current Bonfire Effect clients while providing access to enhanced service options and expertise. Here’s what you can expect.

  • Continuity: Your trusted partnership remains intact, with the same team, level of dedication and service you’ve come to expect.
  • Expanded expertise: By gaining access to experts in enterprise-level services like change management and innovation, you gain a competitive edge in your industry with a team of experts ready to help you solve your biggest problems.
  • Proven track record: We think the kids call this a “flex,” but, to be honest, we’re not 100 percent certain. The point is, you can now benefit from our combined track record of successful projects, including complex digital transformations for Fortune 500 companies like Hewlett Packard Enterprise.

I’m a current Bonfire Ignite client. What does this mean for me?

In essence, it means even more powerful and unique solutions by integrating marketing strategies and creative punch to your initiatives, empowering you to achieve your goals faster and with greater relevancy.
  • Integrated marketing solutions: Seamlessly integrate marketing expertise into your enterprise projects, ensuring cohesive strategies from idea conception to asset execution.
  • Innovative strategies: Benefit from innovative marketing strategies crafted by seasoned professionals, enhancing your brand presence and driving tangible results.
  • Streamlined collaboration: Enjoy direct access to a proven creative marketing agency, facilitating smoother collaboration and maximizing the impact of your initiatives.

What’s not new: our fire for relationships

Your organization is poised for change. And you’re the one to lead it. Bonfire Effect can help. Because your audacious plans require more than effective services. They require a partner who cares about building trust through genuine relationships. This is our why. It will always be our why. Our merger has more than doubled the size of our team. Which means there are more relationship-minded problem-solvers around the fire pit.

What is new: services, vendor status, and more

Brand Demand Change Content Transformation

Bonfire Effect isn’t your average creative agency. Or your average change management firm. We combine tech prowess with creative expertise to help B2B enterprises solve their most complex problems that fuel dynamic and lasting change.

And as an approved vendor for multiple Fortune 100 companies, we’ve solved these problems for some of the most innovate organizations on the planet.

Here’s what we can do for you. Top-notch services individually, or supercharged when combined.

Brand Strategy & Development

We infuse your brand with compelling stories and captivating visuals that resonate, connect, and compel your audience to act.

Demand Generation

We build stand-out campaigns, engaging your target audience across various channels and driving meaningful interactions.

Content Creation

Content isn’t just about words and visuals. It’s about empowering your audience as the hero of the story and guiding them through the funnel—and ultimately driving conversions.

Change Management

We are changing change through storytelling, engaging employee journeys, and captivating visuals. Expect an approach to change management that enhances the user experience and speeds adoption.

Transformation Services

We take your wholistic vision and break it down into manageable chunks—and then project manage the heck out of it to get you where you need to be.

What’s next?

We’ve got lots of things ready to kindle this year. And we can’t wait to share them with you.

But for you and your organization, your department, your brand—we’d love to hear what’s next for you. What complexities are you managing? Where does your organization need to change? What ideas are you hoping to ignite?

Pull up a chair. Let’s start a fire or two.

Here’s to ingenuity that ignites.

Picture of Bonfire Effect

Bonfire Effect

Explore more

New HQ on Tap
News & PR

New HQ on Tap