Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

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Two words that are surprisingly hard to earn. Attention spans are shot, AI slop is everywhere, and your buyers can smell a stock render from a mile away. Making a new product stand out was never easy, and in the world of bioscience, you’ve got it harder than most. Here’s the good news. We make complicated solutions look damn good. Even when R&D timelines, regulatory signoffs, and product prototypes don’t work in your favor.  

How video changes your NPI game

Give yourself a head start

Avoid the prototype scramble and pricey photoshoots. We build accurate, life-like renders that give you a first look at your product well before it’s launch-ready.

Turn your science into an epic story

You’re not launching sneakers or sweats. You’re launching something that took years of dev work and serious brainpower. Video gives your science the attention it deserves.

Make complexity make sense

Spec sheets and white papers have their place. But a well-crafted video helps distill technical differentiators into something customers can see, not just read. It’s about displaying the science, not downplaying it.

HPE ProLiant XD685 Product Tour

Clarity at launch. Consistency for the future. No prototype required.

A 3D product tour video that introduced the HPE ProLiant XD685 and set the visual standard every product tour has followed since.

HPE Cray GX5000 Launch Video

Making the world’s fastest computers look the part.

A high-energy announcement video that unveiled the next‑gen HPE Cray GX5000 and reinforced HPE’s decades of supercomputing leadership at the same time.

HPE ProLiant Compute DL110 Gen12 Product Tour

A compact, feature-packed chassis with a lot to show. All in 60 seconds.

A 3D product tour that brings the DL110‘s short-depth design and edge performance into sharp focus, fast. 

Let’s give your science its onscreen moment.

Got a launch on the horizon or a project that deserves better than a spec sheet? Let’s talk.