Visual ID

Welcome to your Brand Visual Identity survey

Thank you for partnering with us to shape the visual identity of your new brand. This survey is designed to ensure that every element of your brand’s look and feel authentically reflects your mission, values, and unique approach to community impact.

To guide our process, we’ve structured the survey around your three core messaging identity pillars. In addition, we’ll begin by exploring your preferences for overall logo style. Your feedback will directly inform the creative direction we take, ensuring your brand resonates deeply with your audience and stands out in Northern Colorado’s evolving health landscape.

It takes about 10-15 minutes to complete. Enter your name below and let's get started!

Disclaimer: Things to Keep in Mind As you review the visual examples in this survey, please focus on the overall design elements—such as fonts, color palettes, photography styles, and general visual feel—rather than the literal content, words, or specific imagery used in the samples. The purpose of these examples is to gauge your preferences for style and tone, not to suggest exact messaging or subject matter.

Logo Style Preferences

Before we dive into the pillars, we’d like your input on the overall style of your brand’s logo. Below, you’ll find three distinct logo approaches.

Please review the examples and rank them based on which style you feel best represents your brand:

Pillar 1 – Actively Engaged

By staying connected to leading voices, under-met needs, and local insights, we continually refine where and how we show up. Our deep understanding of Northern Colorado’s evolving health landscape ensures that every donor dollar makes a meaningful, measurable difference.

Pillar 2 – Intentionally Agile

The community’s needs change, and so do we. We move quickly and thoughtfully, delivering financial support to individuals and organizations when and where it matters most. Our flexible approach helps us cover urgent and unseen gaps while keeping our sights on long-term impact.

Pillar 3 – Deeply Rooted

With a 40-year legacy and more than $40 million invested in community wellness, our roots and relationships in Northern Colorado run deep. We honor this history by continuing to build bridges, growing longstanding bonds into new opportunities.