Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Launching a breakthrough HaaS solution for mobile print leader

Shifting the way businesses buy print tech with new solution launch

We live in a subscription-centered economy. From razors and recipes to software updates and offerings, subscriptions help us save on the products and services we want in almost every area of life. Brother Mobile Solutions wanted to bring subscription-style benefits to the way they deliver leading-edge print technology. With their flexible Hardware-as-a-Service model (HaaS), Brother Mobile Solutions gives customers all the printers, accessories, and support they need for one low monthly price – helping operations stay outfitted with the latest technology and capabilities, even in turbulent times.

To help introduce this first-of-its-kind HaaS printing solution, Bonfire Effect worked with Brother Mobile Solutions to plan and implement all aspects of the launch campaign around the new Shift & Print Subscription Service, including:

  • Naming, positioning, and messaging
  • Campaign strategy
  • Email copy and design
  • Infographic copy and design
  • White paper layout and design
  • Reseller enablement cheat sheet copy, layout, and design
  • Corporate presentation layout and design
  • Social media content and digital ads
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching
Naming, Positioning, & Launching

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