Launching new desktop thermal printers with a comprehensive multi-channel strategy focused on performance, affordability, and customer engagement
Brother Mobile Solutions needed to herald their exciting entrance into the desktop printer market. To help launch the company’s all-new lineup of desktop thermal printers, Bonfire Effect strategized and implemented a multi-channel product marketing campaign – complete with theme, positioning, messaging, web content, digital and print advertising, emails, and more. Through thoughtful design and a carefully crafted approach, we helped Brother Mobile Solutions target existing and potential customers alike – pointing to the unique combination of performance and affordability in a heavily competitive space.
