A bespoke logo capturing the artistry of Purpose Brewing & Cellars
Purpose Brewing & Cellars started as a collaborative venture between longtime head brewmaster at New Belgium Brewing Peter Bouckaert, his wife Frezi, and Zach and Laura Wilson of 1933 Brewing. The owners take a hands-on approach to brewing – from harvesting the hops and infusing their recipes with distinct local ingredients to aging their beers in carefully selected barrels. Their relentless passion for the brewing process guarantees that every single beer becomes a singular work of art.
So, when Purpose Brewing engaged our creative team to concept and design a meaningful logo for their purpose-driven brand, we put the same level of care, craft, and creativity that they give to each of their brews into their beer branding.
Our designer Trais Barhaug handcrafted a detailed logo that creatively captures and conveys the Purpose Story – one that’s centered on tenacious growth from the small to the spectacular. This one-of-a-kind logo not only honored the brewery’s attentive, artistic process of harnessing ingredients and nurturing them into something truly special. It also provided a fresh identity for the brand-new craft brewery – helping Purpose find its unique place in the beer mecca of Northern Colorado.
