Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Striking a chord in the cloning community with a bold, emotive campaign

Client: Thermo Fisher Scientific
Services:

How Bonfire Effect amplified Thermo Fisher Scientific’s "Rock the Clone" campaign to engage scientists with bold new creative

Thermo Fisher Scientific had implemented a “Rock the Clone” campaign to inspire engagement around the cloning workflow and promote their comprehensive portfolio of molecular biology and sample preparation products. The company needed to explore creative ways of expanding this program to support a full cloning offering – one that would span legacy molecular biology and synthetic biology products. The Thermo Fisher Scientific team engaged Bonfire Effect to elevate and evolve the “Rock the Clone” theme with highly visible and scalable creative imagery and messaging. The final go-to-market products held notes of the original campaign while fine-tuning the value propositions of the respective product families. All for a bold, emotive, and energetic cloning workflow experience that was music to scientists’ ears.

Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone
Rock the Clone

Related work

Leading the charge toward more sustainable innovation

Leading the charge toward more sustainable innovation

BrandingChange ManagementDemand & CampaignsVideo & Photo
Personality quiz activates campaign re-launch

Personality quiz activates campaign re-launch

Content DevelopmentDemand & Campaigns
How Sasquatch (and mobile printers) stole the show at NRF 2023

How Sasquatch (and mobile printers) stole the show at NRF 2023

Demand & CampaignsEvents & Experiences