B2G Content Marketing Series
CREATING A CYCLE OF SUCCESS WITH THOUGHT LEADERSHIP CONTENT CYCLES
STRATEGY AND CONTENT DEVELOPMENT
To continue establishing themselves as a true thought leader in the community development field, SAFEbuilt wanted to ramp up their content marketing—increasing awareness around their unique services, generating more leads, and nurturing those leads into sales. And all of these efforts needed to help them continue enhancing communities across the nation.
Our team initiated fully-loaded content cycles, leveraging 1-2 hours talking with SAFEbuilt’s subject matter experts, then using that information and expertise to generate engaging messages across multiple platforms and content types.
We turned given topics into an easy-to-consume content series intended for a variety of audiences, including white papers, blog posts, webinars, and case studies, plus accompanying ads and email campaigns to further boost awareness.
The results?
Effective content for nurture campaigns, allowing SAFEbuilt to reach prospects in ways that make sense for their needs and current stage in the buying cycle
723 net new leads created and $508,000 in estimated annual revenue from net new leads
Improved SEO, making it easier for prospects to discover the SAFEbuilt brand (SAFEbuilt’s keyword ranking on page one of Google went from seven keywords to 144 keywords within four months)
Credible, interesting content that positions SAFEbuilt as experts in their field, relates to customer pains, and provides thoughtful solutions
