Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Freeing beauty pros to pursue dreams and strengthen their businesses

As the largest, fastest growing salon studio business in the U.S., Sola Salon Studios gives beauty professionals the opportunity to run their businesses independently while also being part of a supportive, successful community. By providing high-end, move-in-ready studios, ongoing education, cutting-edge technology, and unmatched support, Sola frees beauty pros to pursue their dreams, explore their creativity, and strengthen their businesses.


  • Animation
  • Brand & Product Naming
  • Brand Positioning & Messaging
  • Campaign
  • Events
  • New Product Launch
  • Photography
  • Print
  • Social
  • Video
  • Website UX & UI

A cut above the rest

One of the things that makes Sola shine brighter than the rest in the crowded beauty industry is their salon management app, SolaGenius – an innovative solution built in partnership with Gloss Genius. This business-boosting app delivers all the management and marketing tools that Sola pros need to run their businesses “like a boss.”

So, when Sola enlisted Bonfire Effect to help roll out an all-new feature from their distinctive SolaGenius app, we couldn’t wait to get started with this big-time beauty biz.

Unveiling the beauty of BookNow

BookNow is a smart online booking engine powered by SolaGenius that gives app users a razor-sharp edge when it comes to getting found and getting booked on the web.

To establish, guide, and inspire a dynamic product reveal for this game-changing new feature, Bonfire Effect created a direct yet intriguing thematic concept for the campaign – one that would draw beauty pros in with the promise of fuller books, communicate the pure intelligence of the BookNow solution, and invite pros to become true Sola “geniuses.”

After arriving at the “Fully booked. Simply genius.” concept – an idea that elegantly connects the ambition of independent beauty pros with the SolaGenius brand – Bonfire set to work strategizing and implementing a full-scope product launch campaign to reach franchisees and Sola pros alike with the exciting news of the truly boss booking engine.

Through engaging messaging, video marketing, print collateral, landing page design, social media content, email, and more, we helped Sola announce the brand-new BookNow feature and kick off a series of high-end giveaways for those who referred or demoed the SolaGenius app. By generating buzz across multiple platforms and audiences, we spread the word about BookNow and laid the groundwork for this exclusive feature to go live in early 2019.

Now that BookNow is up and running, our team will continue working with Sola to deliver strategies and tactics throughout 2019 and beyond – ones that continue to build excitement around BookNow, encourage increased adoption of the SolaGenius app, and get Sola pros onboard with this simply genius solution.

Freeing beauty pros
Freeing beauty pros
Freeing beauty pros
Freeing beauty pros

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