Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Illustrating the advantages of PCR solutions

Client: Thermo Fisher Scientific
Bringing laboratory technology to life: Detailed illustrations for Thermo Fisher Scientific’s real-time PCR instruments

Deliverables​

  • Campaign
  • Illustration
  • Social
  • Website UX & UI
The Thermo Fisher Scientific real-time PCR (polymerase chain reaction) team was launching a new group of instruments to provide customers with a premium user experience – one that brought integrated technology improvements that people use in their everyday life into the lab. They needed custom illustrations to visually convey how the new Applied Biosystems™ QuantStudio™ 6 and 7 Pro Real-Time PCR Systems bring speed, accuracy, and automation to “a day in the life of a qPCR pro.” Bonfire Effect produced detailed illustrations for each step of the qPCR workflow – showing the ease and efficiency of the Applied Biosystems solutions in an approachable, engaging way.
Illustrating the advantages
Illustrating the advantages
Illustrating the advantages
Illustrating the advantages

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