Ion Torrent Campaign Theme Development

Sharpening scientists’ focus with focused NGS solutions

Seeking to solidify their place as the leading solutions provider in next-generation sequencing (NGS), Thermo Fisher Scientific needed to show the clear advantages of their Ion Torrent focused NGS applications over complex whole genome sequencing solutions. They engaged Bonfire Effect to develop options for creative campaign themes, high-level messages, and distinctive designs. We eventually landed on the theme of “Less looking. More finding.” This idea simply and elegantly conveyed how Ion Torrent technology gives scientists the speed, scalability, and precision they need to spend more time finding answers and less time looking for them.