Custom Illustration for a Molecular Bio Magazine - Part 2

BOOSTING OPPORTUNITIES FOR ENGAGEMENT AMONG CHINA’S YOUNG RESEARCHERS

Thermo Scientific, a premier brand within the Thermo Fisher Scientific corporation, wanted to drive more awareness of niche applications for their FastDigest restriction enzymes and DNA/RNA modifying enzymes among post millennial scientists in China. Through the second issue of their 2019 Marketplace publication, we helped them do just that. Our team developed a creative video game concept, illustrative design, and messaging direction for the Chinese Marketplace issue that simultaneously complemented and built on issue one. The end result? An approachable, engaging approach to science that compelled young researchers to “take control.”