Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

Creating custom illustrations for a molecular bio magazine

Client: Thermo Fisher Scientific

How Bonfire Effect crafted a video game-inspired publication to engage post-millennial scientists in China

Thermo Scientific, a premier brand within the Thermo Fisher Scientific corporation, wanted to drive more awareness of niche applications for their FastDigest restriction enzymes and DNA/RNA modifying enzymes among post millennial scientists in China. Through the second issue of their 2019 Marketplace publication, we helped them do just that. Our team developed a creative video game concept, illustrative design, and messaging direction for the Chinese Marketplace issue that simultaneously complemented and built on issue one. The end result? An approachable, engaging approach to science that compelled young researchers to “take control.”

TFS Marketplace Cover
TFS Marketplace Cover Closeup
TFS Marketplace Cover Perspective Closeup

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