Crafting a food brand that serves up nutrition and lifestyle inspiration
Offering high-end, “craft” meat out of the native prairies of Nebraska, an emerging bison company needed a brand that would honor the wild, untainted nature of their product while also appealing to the needs and goals of their target audiences. Bonfire Effect created every component of the Untamed Bison Co. brand – with a bold name, message, logo, overall visual identity, and website that resonates with both high-caliber athletes and nutrition-conscious families. Focused less on the product and more on what it does to enrich people’s lives, Untamed Bison Co. departs from conventional food and beverage branding and connects with customers by bringing them into the brand story. What’s the inspirational invitation? Eat well and live life wildly.
