Bonfire Effect
Bonfire Effect merges with sister company, Bonfire Ignite.

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Following up on Cracker Barrel
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Hot Takes

Following up on Cracker Barrel

Cracker Barrel’s rebrand failed not in design, but in rollout.

Branding
Cracker Barrel: A Controversial Rebrand?
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Hot Takes

Cracker Barrel: A Controversial Rebrand?

Cracker Barrel’s controversial rebrand trades outdated old charm for a cleaner, modern nostalgia aimed at appealing to younger, digital-first audiences.

Branding
3 People-Focused Ways to Plan Successful Corporate Events
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Hot Takes

3 People-Focused Ways to Plan Successful Corporate Events

Go beyond basic event planning and create experiences that inspire.

Tradeshows & Events

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